Smart Energy Now® … What’s in it for you?

As we are out in the community we are often asked “what motivation do we as employees have to reduce energy usage in our work space?” We are more likely to keep the lights off, minimize our use of electronics, and induce those positive behaviors at home because we can see the impacts through our energy bills.

At work it tends to be a little different because we have no incentive to do so or do we?

In 2011, the Rhode Island Economic Development Corporation and the Business Innovation Factory researched commercial energy usage by daily decision makers. Both executives responsible for energy policies and decisions and employees who generate ideas and whose actions define energy usage were among those interviewed. The report provided an interesting insight:

Taryn Sims

They learned that it’s not all about money; employees and customers are genuinely passionate about their energy use and want to engage with companies that have a commitment towards sustainability or energy conservation. These employee engagement programs also serve as a tool for attracting talent.

In fact 15% percent of employees have taken a pay cut to work for sustainable companies according to a study done by Bain & Company. Seven hundred and fifty employees were surveyed across different industries and approximately 59% stated that if the industry did not match their corporate sustainability beliefs they excluded that industry for employment and 20% stated to have excluded companies without a commitment to sustainability. While monetary incentives and recognition aid in encouraging sustainable actions such as turning off unused equipment or turning off computer monitors, employees truly care about the environmental impacts.

So what’s in it for Charlotte? If we can help transform Charlotte into the most sustainable urban core in the country we can remain as a cost efficient city to do business. This helps attract companies and talented employees that are passionate about doing good for the environment and like to operate in a great business climate.

Several businesses across Uptown Charlotte are passionate about advocating a sustainability culture and have made their pledge to our program.To learn more about how your company can get involved or to make an individual pledge to reduce wasted energy visit our Website.

Susana Ayala

Smart Energy Now®

Follow us on Twitter @DE_SmartEnergy

Information for this blog was cited from:
Bain & Company. (2012). Fifteen percent of employees have taken a pay cut to work for sustainable companies [Press Release]. Retrieved from http://www.bain.com/about/press/press-releases/employee-sustainability-study-press-release.aspx

Business Innovation Factory. (2012). In Green Company Behavior Methods for Energy Efficiency. [Case Study] Retrieved from http://eng.businessinnovationfactory.com/pdf/BIF-Energy.pdf

2 thoughts on “Smart Energy Now® … What’s in it for you?

  1. “So what’s in it for Charlotte? If we can help transform Charlotte into the most sustainable urban core in the country we can remain as a cost efficient city to do business.”

    Great post and statement!

    Not only cost efficient but also forward-thinking and creative too because it takes real creativity turned into action in order to make meaningful change happen.

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